About Dr. Rinata Tanks

I don't believe people struggle with weight because they lack willpower.

I believe most people have simply never been given a sustainable strategy that protects their health while helping them lose weight.

That's why I created Purpose & Performance Coaching.

At Purpose & Performance Coaching, we help people transform their health—not just their weight. Through evidence-based obesity management and GLP-1 lifestyle coaching, we empower clients to lose weight safely, preserve muscle, protect their metabolism, and build habits that support lifelong health.

This work is deeply personal.

Like many of the clients I serve, I know what it's like to appear successful and capable on the outside while quietly struggling to prioritize your own health.

After navigating Stage IV endometriosis, hormonal changes, and the demands of a high-level leadership career, I experienced firsthand how stress, hormones, and lifestyle can affect energy, weight, and overall well-being.

That became my turning point.

Through strength training, anti-inflammatory nutrition, and consistent lifestyle changes, I lost more than 35 pounds and regained my energy, confidence, and sense of control.

Along the way, I discovered something that transformed not only my own health, but also the way I coach others:

Lasting weight loss isn't built on perfection or extreme diets. It's built on sustainable habits that protect your health while creating results you can maintain for life.

Today, I help clients navigate sustainable weight loss—with or without a GLP-1 medication—using the same philosophy that transformed my own journey. Together, we focus on preserving muscle, protecting metabolic health, restoring energy, and creating realistic habits that fit everyday life.

Because my goal isn't simply to help you lose weight.

My goal is to help you build a healthier body that supports the life you want to live.

Credentials

• Doctor of Education (Ed.D.), Educational Leadership

• ICF Associate Certified Coach (in progress)

• National Board Certified Health & Wellness Coach (in progress)

• Certified Personal Trainer (NASM)